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An Xbox Series S built into the Barbie DreamHouse
L'Atelier · Custom console

Barbie movie
The DreamHouse console

This Barbie is a gamer! An Xbox Series S built into the glamorous Barbie DreamHouse, for Xbox with Warner Bros. Pictures and Mattel.

Client
Xbox
Partners
Warner Bros. & Mattel
Concept
Barbie DreamHouse
Giveaway
From July 10
The full DreamHouse build, front elevation
The brief

This Barbie is a gamer!

In partnership with Warner Bros. Pictures and Mattel, Xbox is excited to invite fans on a fun, fashionable, and inspirational ride this summer to celebrate the much-anticipated release of the new movie “Barbie,” premiering in theaters on July 21.

Now, you can bring her fashion-forward genius to your gaming setup with interchangeable SCUF Instinct Custom Controller faceplates ​designed after Barbie and Ken's distinct on-screen outfits. Or go for a complete remodel, in one of our most playful custom console designs in recent years, we're giving away an Xbox Series S that has been built into the glamorous Barbie DreamHouse.

From her DreamHouse to her dream closet, Barbie's iconic style is unmatched.

Fans have a chance to win these starting on July 10 on @Xbox and Microsoft Rewards.

What we delivered
DreamHouse concept01
Xbox Series S integration02
Pool, closet & furniture03
Custom vehicles04
July 21
“Barbie” in theaters
The Xbox Series S seated inside the DreamHouse
The pool and terrace of the DreamHouse build
Barbie's dream closet, recreated in miniature
Custom pink Corvette detail
Custom pink vehicle detail
The customised Xbox Series S console
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