Logitech × NASCAR

Nascar, the famous racing organization, has mandated our team for a Logitech headset customization project.

Client

NASCAR

Partner

Coca-Cola

Product

Logitech gaming headset

Discipline

Custom hardware

Close-up of the NASCAR and Coca-Cola badge on the headband

The project

Racing identity, built for gamers.

Our team first sought to understand Nascar’s brand image and current market trends to design a functional and aesthetical headset. We explored various options for colours, patterns, and graphics to represent the visual identity of Nascar and Coca-Cola while keeping in mind the expectations of gaming players.

The final result: a unique and memorable headset that will delight all Nascar and gaming fans.

At a glance

ClientNASCAR

PartnerCoca-Cola

ProductLogitech gaming headset

DisciplineCustom hardware

Detail of the red headband and NASCAR × Coca-Cola badge