Gaming-native, built for sport.
Gaming-native productions applied to active lifestyle and sport cultures. Custom gear, social-first content, physical kits and 3D production for the brands that move.
Where gaming culture meets sport performance.
TAKEOFF Athletics is the group's label for sport, fitness, wellness and lifestyle. It sits at the intersection of four things few agencies combine: gaming culture, sport and performance, premium physical production, and digital 3D and AI content.
We don't sell sport. We export a gaming-native production culture into the sport industry, backed by work already delivered for Adidas, Jordan Brand and EA Sports FC.
Selected work
Campaigns delivered for leagues, teams, athletes, publishers and the brands around them, from custom hardware to trailers and event content.
One coherent offer, four ways in.
Premium custom gear
Controllers, consoles, headsets and collectibles. Sport and gaming activations built for real desirability.
Xbox × Adidas · Xbox × MLB
Social-first production
Photo, video and social sport content, with a community-driven DNA rather than a broadcast one.
Physical influencer kits
Premium kits and tangible storytelling, using production expertise proven on major game launches.
3D & AI production
3D augmented content production, high-volume and realtime, sharing the pipeline built with TAKEOFF XP.