Soccerverse: branding and website design
A full-scale rebranding: logo identity redesign, brand guidelines, key art, an animated logo ident and the complete design and development of a new website.
A crest for the whole game.
Soccerverse approached TAKEOFF with a vision to redefine their brand identity, ensuring it stood out in the competitive world of football management and gameplay experiences. The project encompassed a full-scale rebranding, including logo identity redesign, creation of brand guidelines, key art development, an animated logo ident, and the complete design and development of a new website.
The challenge lay in crafting a brand identity that resonated with the dynamic and diverse world of football, while remaining distinct and versatile. Soccerverse wanted a premium aesthetic that transcended ties to any single football club, appealing to its broad audience of managers, players, influencers, and scouts. The new branding needed to celebrate the game’s multifaceted nature while delivering a cohesive and modern identity that could drive their digital presence forward.
TAKEOFF embraced the challenge by reimagining the Soccerverse logo as a crest, a timeless symbol deeply rooted in football heritage. Drawing inspiration from football club emblems, stitching patterns from kits, and textures found in football fabrics, we crafted a logo that exudes sophistication and versatility.
Our design palette featured bold, strong colors chosen to evoke a premium feel while avoiding direct association with any one football team.
The key art was meticulously created to reflect the many roles within Soccerverse, capturing the excitement of being a manager, player, influencer, or scout.
To bring the brand to life, we developed an animated logo ident that adds motion and energy to the identity, while the website design and development provided a seamless and engaging user experience. Together, these elements form a unified, powerful branding system that sets Soccerverse apart in the digital football universe.
