Dead by Daylight
Blood Moon Event

One image to carry an event.

To celebrate the launch of Blood Moon - a limited-time event in Dead by Daylight - Behaviour Interactive entrusted us with the creation of its official key art: the single hero image that would front the whole campaign across store, social and in-game.

We leaned into the event's identity - a blood-red palette, a raven, and a crimson moon for an eye - for an illustration that reads instantly at any size and drips with the game's horror tone.

Event window: April 7 – April 29, 2025. Read the event announcement ↗