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Gucci × Xbox, a TAKEOFF Access premium hardware collaboration

TAKEOFF's scouting label

Building smart partnerships between gaming industry & brands.

TAKEOFF Access connects brands that share values, audiences and momentum with popular and indie gaming IPs - unlocking collaborations that feel natural, relevant and impactful for both audiences.

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Celebrities

Brands

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Hitman celebrity elusive target key visual

Eminem as a Hitman elusive target

Collaboration Initialization

Hitman × Bruce Lee, Eminem & JCVD - celebrity elusive targets for IO Interactive

Aston Martin × Zenless Zone Zero activation at gamescom

Aston Martin Lagonda gamescom activation detail

Aston Martin × Zenless Zone Zero campaign results

IRL Activations

Aston Martin × Zenless Zone Zero at gamescom - 10.2M views, $0 media spend

Gucci × Xbox collaboration hardware detail

Gucci × Xbox collaboration lifestyle shot

Premium Hardware Customization

Consoles · Controllers · PC · Docks · Peripherals · Packaging

Brands and studios we work with

Xbox

Microsoft

Ubisoft

Electronic Arts

Warner Bros. Entertainment

Disney

Riot Games

Square Enix

Bandai Namco

Behaviour Interactive

Blizzard Entertainment

Atari

Microids

Borealys Games

Nvizzio Creations

Aston Martin Lagonda

Gaming brands are still looking for extended connection with gamers.

Retail brands are seeing the gaming industry as a market of 3 billion people, and we support them in reaching the gamers who naturally align with their universe.

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