Images that never went near a camera.
Genesis builds brand imagery in 3D, CGI and generative AI. Product launches, campaign visuals and editorial content, produced without a shoot, and finished to the standard the shoot would have set.
Photoreal, without the shoot.
A hybrid studio working across 3D, CGI and generative AI. Genesis produces the imagery a campaign needs when a shoot is impossible: the product does not exist yet, the location cannot be reached, or the calendar leaves no room for a crew.
Every image is built and art-directed like a photograph: lighting, materials, framing, retouch. The technique is only interesting when it stops being visible.
Work
Campaign and product imagery for eyewear, watchmaking, wellness and apparel brands.
Three techniques, one standard.
3D campaign
Hero visuals modelled and lit from scratch, for products that need to look shot rather than rendered. Full control over material, colourway and framing, and every variant costs a render, not a reshoot.
CGI
Photoreal product imagery down to the mechanism, for launches where the object cannot be photographed: prototypes, limited editions, or worlds that do not exist outside the brief.
AI content
Generative production for social and editorial volume, art-directed image by image and retouched by hand. Fast enough for an always-on calendar, controlled enough for a brand guideline.
The full portfolio lives on the Genesis site.
The projects above are a selection. Genesis keeps its own site, with the complete body of work, the showreels and the technical detail behind each image.